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Conyak provides a holistic approach to meeting our clients needs,
using a hybrid of processes to not only meet expectations, but exceed them.
The overarching principle is to analyse and define the task/issue, apply our strategic, creative and technical skills to establish a solution and to listen to the feedback received so the solution can evolve.

OUR APPROACH ONCE WORK STARTS
conyak
conyak
Step No.
01
LETS MEET
We like to start our relationship by meeting you in person, though we understand that’s not always possible.
Coffee, something stronger, and a bit of time with you will give us a good understanding of each other and the project at hand. It also enables us to follow up with a quote or a recommendation on how to proceed.
This first meeting is free.
Step No.
02
PERSPECTIVE
We need to understand the problem before we can begin to think about solutions. Before we jump into production, we make sure that we have understood everything correctly – and that we are coming from the right perspective to deliver a solution. Initial research, maybe some fieldwork and perhaps a workshop with you are the most common ways of getting the perspective we need. Taking the time to get it right at this stage will save countless hours (and lots of money!) later in the project.
conyak
conyak
Step No.
03
PRODUCTION
This part is, well, production. We get the stuff done, and get it out there. Once the project goals are clear and both our teams are onboard, we begin to execute the plans we’ve agreed on – bringing craftsmanship to the table, shaping your brand’s new reality. We always insist that the results be launched in as small increments as possible, in order to collect real user feedback at an early stage.
Step No.
04
EVALUATION
Is it working? This is a daunting question and agencies often avoid asking it, because they are afraid of the answer. We’re not. Success comes only after continual evaluation of what works and what doesn’t. Let’s have the guts to be honest with ourselves and be willing to quickly change tactics if that’s what it takes to achieve results.
conyak
conyak
Step No.
05
LOOP
The best decisions are made based on insight. That’s why a good design process must loop back and forth between strategic evaluation and production. It’s called an agile process – as opposed to a more linear waterfall approach…

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